Having done extensive research into both brands I have decided that Aldo would be a better option for me to work with as Christian Louboutin is pretty well established and has a very strong and individual brand identity and a lot of marketing and promotional activity already going on and therefore the potential to develop new ideas is restricted as is the potential to fulfil a problem that does not really exist.
I already have some creative ideas starting to form for my marketing plan and advertisement and I have identified some issues through primary and secondary research which I will be aiming to resolve throughout my project. Namely awareness amongst the target market in the UK and the reputation of the brand within the same demographic.
I am very much looking forward to getting stuck into the report over the rest of the holidays so that I can start bringing all of my ideas together and start building on my project to bring it all together.
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