Week 3 - 4

I was abroad last week and unable to connect to the internet but did still continue with my work in this period. . . .

Week 3

As I had no internet connection I could not go online for research so I continued working on what I had so far. I felt it was a good time to allow some creativity to come so I started working on rough ideas for my advert and story board. I have an image in my head now of the direction I want to take the advertising in, quite young and sexy and fast paced with the message of taking footwear into the future to gain the interest of the target customer. I also used this time to continue writing up research and constructing my report.

Week 4

On my return to England I did some more research on Aldo and it's competitors to see what had been occurring whilst I was away. I spent some time playing on iMovie so that I felt ready to start putting my advert together as this is a slight nervous doubt I had in the back of my mind as it is something which is very new to me. I feel that the program might be a little limiting and although I realise that the advert quality is not essentially important I would quite like to make the best shot of it that I can so I have also started looking into using final cut pro and having tutorials from a friend who has made short films on it before with the view to possibly using it for my final project.