Week 3 - 4

I was abroad last week and unable to connect to the internet but did still continue with my work in this period. . . .

Week 3

As I had no internet connection I could not go online for research so I continued working on what I had so far. I felt it was a good time to allow some creativity to come so I started working on rough ideas for my advert and story board. I have an image in my head now of the direction I want to take the advertising in, quite young and sexy and fast paced with the message of taking footwear into the future to gain the interest of the target customer. I also used this time to continue writing up research and constructing my report.

Week 4

On my return to England I did some more research on Aldo and it's competitors to see what had been occurring whilst I was away. I spent some time playing on iMovie so that I felt ready to start putting my advert together as this is a slight nervous doubt I had in the back of my mind as it is something which is very new to me. I feel that the program might be a little limiting and although I realise that the advert quality is not essentially important I would quite like to make the best shot of it that I can so I have also started looking into using final cut pro and having tutorials from a friend who has made short films on it before with the view to possibly using it for my final project.

Week 2

Having done extensive research into both brands I have decided that Aldo would be a better option for me to work with as Christian Louboutin is pretty well established and has a very strong and individual brand identity and a lot of marketing and promotional activity already going on and therefore the potential to develop new ideas is restricted as is the potential to fulfil a problem that does not really exist.

I already have some creative ideas starting to form for my marketing plan and advertisement and I have identified some issues through primary and secondary research which I will be aiming to resolve throughout my project. Namely awareness amongst the target market in the UK and the reputation of the brand within the same demographic.

I am very much looking forward to getting stuck into the report over the rest of the holidays so that I can start bringing all of my ideas together and start building on my project to bring it all together.