Reflection

Now that the project is finally tied up and finalised there is time to reflect on the experience. It has been much more high pressured than I realised and I really have put my heart and soul into it. This has definitely been a lesson on time management and handling pressure and work loads. I have always been very hard working and put 100% into my projects however I have never felt quite as tested as I have been in this project.

Personally it has been a very difficult time and time of change and it has all happened in a very short period, mostly the duration of this report, therefore I was really challenged and put to he test to see if I could be strong and continue for my own personal goals or if I was going to crumble under the pressure. I am not saying that it did not affect my working schedule at all but for the most part it has given me even more drive to try to achieve what I know I am capable of and strive for my future career. I am very pleased that I have managed to do this and feel that it is a really good reflection on my personal and professional abilities at coping under real life strains in the future.

From a purely academic point of view this was still a very trying time, I felt as I have said before, that there was as much work to take on as the John Lewis project between 12 of us. It therefore was a very difficult but educational battle to try to learn to manage my time, cope under pressure and most importantly remain focused on the point of my report and not get taken over by trying to add too much in that was not actually helping to make my point, something I think I struggled with but have learnt a lot from as a result. At times my time management was not spot on and I would under estimate time scales for certain components and end up behind my schedule but this is all part of the learning curve and has helped me to develop professionally as a result.

Practically it has been again very trying and educational. In this project we were all taking on a lot of new elements as well as continuing with work that we were familiar with, this feels like an extremely big task when the magnitude of the report itself is already more than we were used to. I know some people are already well versed in making movies, and others in finances, I however do not find figures easy so the financials were great to finally get my head around and produce results but they were also very long, hard and trying. Making the movie was also a slow learning process but one which I will find very valuable as I do love being creative as well as practical.

Over all I feel this has been a very difficult but eventually great experience in which I had a chance to really put myself to the test and create something I can ultimately be very proud of. My technical abilities may not be great still but having started from scratch I am very pleased with my campaign. I have enjoyed tying everything together and seeing the potential of all the elements we have learned over the course of the past two years. I am very grateful for the input from all the tutors as well as my peers and friends and family and ultimately my drive and determination to work hard and achieve work I can be proud of.

I hope I get to continue on with my BA next year a and continue to learn and to grow, personally and professionally.